Leaving Traditional Behind And Going Digital

Companies are becoming increasingly dependent on technology. But, the agencies they depended upon have now become obsolete. Hence, these companies are turning to Digital Marketing Agencies to get their business up and running again. Traditional marketing has almost gone out the window and could soon get extinct. Let us for instance consider hoardings. It is firstly very expensive and there is no way of quantifying the Return on this particular investment. There is no way of perfectly knowing the number of views, how many people like or dislike it.

On the other hand, Digital Marketing will give you very quantifiable results. What are the various digital solutions that can be offered to us? How do they compute these results?

Websites: Incase your firm still does not have a website, a digital agency could help you from scratch. They will build, design, create content, manage and update your site regularly. As they are professionals it greatly helps in enhancing user experience and thus getting business. How can you get business from your ‘site’? Well, a survey suggests that most number of people first look you up on the web and only then take the next step of buying from your site directly (if such an option is available) or visiting your store or office.

Mobile Marketing: Nowadays there are millions of people browsing the internet on the go via. mobile phones. If your site is not compatible with mobiles you are missing out on a major market share. Your site should not only be compatible with a desktop computer but also with tablets and mobiles. Even in mobiles, your site should be well- suited for phones of various size and operating systems.

Search Engine Optimization: As stated above, people look for your site online. How do they go about this? They do it via. search engines like Google, Yahoo or Bing. There are millions of sites on the net. What if your site is on the say 27th page of Google’s search results? Is that going to get you any visitors? SEO tweaks your site in such a way so as to bring it to the top three positions of the search results. This will highly increase your traffic. Google provides an analytics tool to track no. of visitors to you site, the time at which they came, geographical region, from which source did they reach our site etc. None of these are possible in traditional forms of marketing.

Social Networks: This kind of digital marketing solution is used mainly to build brand awareness, its recognition and thus brand equity. Most of your users today are very active on social networks. It is where you can connect or in better terms converse with your customers. Again, traditionally this is not possible. Your customer service betters manifold thus getting your brand a better name and thus, more customers. It is very easy to measure the people interested in your brand with provisions of the “like” button, +1 etc. These features vary from one network to another.

Pay per Click: There are also paid ads available on the internet. You have to pay on the basis of the number of clicks you got. Also there is a Pay per impression. Here, the hosting website or search engine displays your ad thousand times for a particular price. Still, this is comparatively cheaper than traditional marketing.

An agency provides every necessary digital marketing solution that a business may need. You could be catering to other businesses (B2B) or directly to customers (B2C). A digital agency does everything from scratch for you, thus giving your company higher returns.

VoIP Solutions – Realise Your Business Dreams

VoIP Solutions are very important means by which people can utilise its services to make long distant calls at amazingly low call cost. The users can actually depend on it to actualise their business dreams and come to the forefront of becoming world leaders in business. The services offered by VoIP providers are also very encouraging and make it possible for people to utilise VoIP to expand in business ventures.

The business VoIP solution serve as an uncompromising solution to excel in business ventures. People can depend on VoIP services that bring them solace in the form of quality voice, 3 way calling facility, call waiting, return call and repeat dial facilities. The users can thus rely on this technology to excel in their business ventures.

The VoIP business solutions are now offered by both wholesalers and resellers of the service. The users can rely on the technology to meet their business needs. Thus, calling at low rates is now a reality with the Voice Over IP. People can depend on the technology to make international calls at local call rate. It is possible because the technology makes use of digital packets that are transferred over internet network to distant places of the world. The users find the technology useful for now they can send images, voice and videos simultaneously while transferring a call to an end user.

The VoIP solution provider in the form of resellers and wholesalers of the technology are available at distant places of the world. The users identify themselves with the technology and use the same for fulfilling their communication needs. So, making a call from distant places of the world is no longer a problem with the introduction of the business VoIP solution.

Moreover, the technology being new has overcome all traditional barriers in the form of long drawn wires, high charges for calls forwarded and constraints in the technology that include non deliverance of messages and inability to share files, videos and photos. Then there are also other premium features available with the system. This includes routing a number, filtering calls and even listening to messages that are pre-recorded.

Thus, with such advanced system, voice calls make communication very reliable to users worldwide. People can depend on it to make international calls for hours being free of the concern of high phone bills. There is no other alternative available for low cost calling. The method is simple and effective. Users rely on it for high-end services that include caller ID identification besides call forwarding and call waiting facility.

The users of the VoIP Solution should, however, check the bandwidth with the service provider. This is necessary as good voice quality depends on the bandwidth provided by the service provider. Moreover, the other facility offered by VoIP is supported in the presence of good bandwidth. Thus, the users should maintain a codec of atleast 64 KB stream that gives rise to a large IP network. In the presence of this codec, the users can access all facilities offered by the technology. Business houses can completely rely on Voice Over IP in the presence of a good broadband to meet all their business requirements.

The concept of repeated dialing and not getting connected is completely dispelled by VoIP. It allows a number of people to join in for a conference simultaneously. People can depend on the service to meet their daily requirements and to satisfy clients across the globe.

The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.

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